Creative communities have adapted to immersive virtual events and exhibitions, enabling artists to reach global audiences from the comfort of their homes.
The global isolation and the lack of mobility brought about by almost 2 years of Covid-19 crisis has resulted in the most significant paradigmatic shift in the art world over the last 150 years or so; no doubt.
Creative communities have adapted to immersive virtual events and exhibitions, enabling artists to reach global audiences from the comfort of their homes. They have finally fully understood that online sales platforms have neither geographical nor cultural frontiers, and artists are increasingly benefiting from serious online galleries and marketplaces that allow them to finally reach their career goals, financial stability and the long-awaited international recognition.
Galleries, museums, fashion houses and even massive art festivals around the world are making use of various platforms in the metaverse to capture the spirit, culture and qualities of a real-life event and emulate them in an interactive virtual reality (VR) space. There is so much room for innovation and for thinking of new ways of showcasing, curating and thinking of art in the virtual space…and at Arrìere-Garde we truly believe in the metaverse potential to revolutionise the art market as much as it is revolutionising every single aspect of retail, from luxury to mainstream.
Watch now our Youtube content about Brazilian art, with special participation of Kalinca Costa Soderlund and Henrique Fagundes. The lecture gives an overview of Brazilian art and culture of the last 100 years, focusing on segments of Brazilian art history especially committed to the emancipation of Brazilian cultural production in the international arena, and against the stigmas of colonialism and cultural neocolonialism in Latin America.
Galleries, museums, fashion houses and even massive art festivals around the world are making use of various platforms in the metaverse to capture the spirit, culture and qualities of a real-life event and emulate them in an interactive virtual reality (VR) space. There is so much room for innovation and for thinking of new ways of showcasing, curating and thinking of art in the virtual space…and at Arrìere-Garde we truly believe in the metaverse potential to revolutionise the art market as much as it is revolutionising every single aspect of retail, from luxury to mainstream.
Given the economic uncertainty induced by the COVID-19 pandemic and the looming global crisis in the second half of 2022, collectors are starting to view art, especially digital art, as a value-preserving asset meant to diversify their investment portfolios and mitigate unpredictable times. They have begun to enjoy the immediate reach to a wide range of artworks from all over the world, the convenience of purchasing art with a few taps on a computer or smart phone screen, and the price transparency inherent to online sales. Hence, they no longer feel the need of travelling to an art gallery or flying internationally to attend to an art fair where sales representatives may present them with ambiguous or unclear financial offers when interested in purchasing an artwork.
Additionally, with the absence of geographical boundaries that the process of art moving online is offering, art buyers are enjoying new ways of conversation and connection with the artworld. As well as they are increasingly cherishing the ‘feeling of a community’ within the global art world that the digitalisation of the art market is capable to offer.
At Arrìere-Garde, we know that artists, galleries, museums, art lovers and art collectors have been recurring to new strategies and behavioural patterns and purchasing solutions to cope with the impact of the global health crisis on the art system; and they seem to still adopt and enjoy these strategies and behaviours in ways which are consolidating them in the long run. In ways which will change the art system forever!
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