Something about contemporary art collectors in terms of generations: How does Generation-X behave?

About 2 years since the onset of the Covid-19 pandemic, the art market is seeing a steady recovery with millennial buyers being a massive contribution to this as they have spent the most in 2021.


At Arriere-Garde we know that Gen-X consumers are currently among the online art market’s biggest spenders, who are more frequently motivated by status and a brand or artist’s mass relevance.


And more than half of Gen-X buyers are females. Yes, women are taking the lead in the field of art collecting....hurray!!


About 2 years since the onset of the Covid-19 pandemic, the art market is seeing a steady recovery with millennial buyers being a massive contribution to this as they have spent the most in 2021. Never we have seen so many young people interested in fine art, and actively collecting and treasuring it. Simply amazing!


 



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On the occasion of the celebration of the centenary of the Semana de Arte Moderna, which took place at the Theatro Municipal de São Paulo in February 1922, the Centro de Estudios Brasileños of the University of Salamanca, in collaboration with Brasil de Nações, has offered this seminar, given by Kalinca Costa Söderlund, the Founder of ARRIERE-GARDE, and by Brazilian artist Anaïs-Karenin.


The speakers approached the Brazilian Modern Art Week of 1922 from two different perspectives: Kalinca proposed an art historical revision of the events and movements following this landmark of Brazilian modernism; Whereas Anaïs-Karenin discussed the take of the contemporary Brazilian art scene on the significance and agency of this period.


 


Although they have similar patterns to Boomers when it comes to linking art purchase to notoriety and prestige, Gen-X differs from the previous generation for being more eager to buy art online - and are not afraid of spending big sums on art merely seen on screen. Gen-X people like to be associated to the glamour and status of art and artists, yet they are resolute, ambitious in their purchases, and are digitally savvy collectors….and at Arriere-Garde we praise them and love them for that!


The era of the digitalisation of the artworld is here to stay. It was about time for the art market to catch up with technology as much as its consumers have been doing! The art market has been far too outdated and out of touch!


 
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