Why are art lovers and art makers drawn to the metropolis and urban centres?

Updated: Jul 8

Art lovers tend to be ‘Metroculturals, that is: prosperous liberal urbanite groups, who choose city lifestyles for the broad cultural opportunities they offer, who represent good prospects for emerging artists and new, innovative artworks, and are highly responsive to e-commerce; likely to take up digital offers and to make recommendations to friends.

People chose city lifestyle for the broad cultural opportunity it affords. And urban lifestyle most certainly is the ideal context in which to explore and find the preferred artform or style. This is because much of the art initiatives happen in city centres, particularly in big metropolitan areas like London or New York.


Art lovers tend to be ‘Metroculturals, that is: prosperous liberal urbanite groups, who choose city lifestyles for the broad cultural opportunities they offer, who represent good prospects for emerging artists and new, innovative artworks, and are highly responsive to e-commerce; likely to take up digital offers and to make recommendations to friends. Hence, many Metroculturals have no problem with buying artworks from emerging artists seen online and by tapping their smartphone or computer screens a few times.


 

A new session in the series of interviews in which the art historian and critic Kalinca Costa Söderlund delves into contemporary Brazilian artistic research and production with the aim of demonstrating how art reflects and explores the most urgent issues of a country facing great challenges. On this occasion it will be the turn of Juliana Freire, contemporary Brazilian artist and activist of 'Cosmic Activism' who, together with Kalinca Costa Söderlund, will address two of the artist's pilgrimages as a source of production, and as a symbolic attempt to transmute the mind, body and spirit towards the native 'other'.


 


Large urban centres are also a redoubt to the ‘Experience Seeker’: the type of collectors which represent the most significant part of urban art audiences, who are highly active, diverse, social and ambitious singles and young couples engaging with art on a regular basis. Millennials and Gen Z, in the UK, make 48% of this group.


It is therefore not surprising that the metropolis offers to artists the best opportunity to make it, hence it attracts national and international talents looking for the fulfilment of their ambitions. Given the type of art consumers that large cities attract, they offer the highest engagement for both art makers and art businesses. In fact, for the Metroculturals and the Experience Seekers, art is very important to their lifestyle and identity, they are the highest donors for the arts, and recurrently make recommendations related to their artist choices to friends.


 
Did you like our content?
Become a subscriber on our site and get notified when a post goes live




9 views0 comments