Art buyers overwhelmingly purchase art to live with it! Follow our content.
We know that never before have more people been engaged with art. But have you asked yourself what is truly in the mind of the collector? What is the rationale behind purchasing art? And what do most collectors actually want art for - in practice, and not in theory?
Art buyers overwhelmingly purchase art to live with it! They love art and want to look at it and share the experience it generates with their friends and loved ones.
At Arriere-Garde we know that about 80% of collectors buy art to enjoy it and to contemplate it in their homes. Even for investment-minded collectors, this is the most frequently cited driver to buy art.
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The motivation, and, at we know it well, is deeply personal in its origins: and collectors are also buying art to provide a source of inspiration in their daily lives.
The motivation, and, at we know it well, is deeply personal in its origins: and collectors are also buying art to provide a source of inspiration in their daily lives.
Similarly, when making a purchase, even the more practical-minded collector values aesthetics as the most important aspect: because they realise that the conceptual content and visual appeal of an artwork guarantees the financial increase of value of an art investment over time.
The mind of the collector overwhelmingly favours aesthetics as the main potential of an artwork to increase in value, and sees it as a key motivating factor.
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