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Writer's pictureKalinca Costa Soderlund

The Brilliant Art Collector: The Art of Socialising & Networking



Building an art collection to die for is possible, and for this to happen, you may consider that being social and socially engaged by attending Private Views, gallery openings, by subscribing to art galleries newsletters to be informed about upcoming exhibitions that you may join , and becoming a friend of your favourite museum so that you may hang out at the bar and restaurant there and attend exhibition related events and didactic programmes. Socialising in person goes hand in hand with networking, and the latter can be done online…being Instagram a great platform to discover new artists and get to know art advisors.


Being socially active in the art world is not only fun and a cultural alternative to simply going to bars and restaurants in your free time. You will end up making friends with fine art business professionals and artists: Appraisers, art consultants, gallerists, artists, and other art collectors can help you not only find exceptional works of art but also get the best offer. Google ‘art studios near me’ and go and visit the several group art studios and cooperatives facilities where you may see the author in the making and have a dialogue with him/her. Many art studio premises organise open studio events periodically, and this way you may even end up buying directly from the artist.


Art is a unique area where rational laws do not always work. Therefore, sometimes it is necessary to use your intuition instead of logic. The more you use your intuition along your taste and visual preferences, the more you will refine your skills as a collector. You will soon discover that your hunting instinct is bringing great results. And again to refine this sort of intuition and your hunting instinct you have to see as much art as you can and exchange ideas, opinions and your visions with other kindred souls: you may therefore benefit from swimming in the right pools, to go to places where you are surrounded by people with your same interest to the extent of transforming it to their professional choice.


Collecting art isn’t always for financial investment but a choice based around, intuition, instinct, emotion, and human connection; and this is where social media play a huge part, as you will see loads of art there and interact with artists and professionals by tapping your mobile phone.




Social media are a valuable tool for a collector. It will help you discover and connect with the artist, opening a window into the creators’ life and aspirations. It is a place where your style, personality, passions and causes are publicly exhibited. And in between all the noise in social media: video, images, text, likes and retweets there becomes a space of authenticity where the artist themselves become the work that the collector inspires to collect because they connect with both the art and artist.


Another great way of connecting and networking is to exhibit your art collection: Online and offline exhibitions, catalogues, publications, auction sales – they all significantly increase the cost of the artwork, allow you to share the love and to meet with those who are interested in seeing your art collection. Therefore, don’t keep your art collection secret. It might be worth to invest in organising or chipping in others’ organisations of exhibitions revolving around artists who are present in your collection. In order to do so, you may get in touch with art curators and art institutions who show interest or have shown works from the same artists as yours. And this certainly will generate further incredible connections with very knowledgeable art professionals.


Consider our advice, and chances are you will build an excellent collection of fine art pieces that can be passed down through generations. And have loads of fun, canapes and champaign during the process! Do not hesitate to get in touch if you need us, and browse in our Online Salerooms launching in early February 2023 at www.arrieregarde.co.uk !!





ABOUT US:

We are a Metaverse Art Gallery which believes in a new future for the Art World in the Post-Digital Era.


We push the boundaries of Contemporary Art by curating VR exhibitions with art works by exceptional talents who are socially, ethically, and politically committed to the making of a more equal, sustainable and fair World.


Our Programme of Virtual Reality Exhibitions explores the most current and pressing matters in a globalised human hub. We are for Art Collectors interested in technology, social equality, ecology, scientific development, and alternative perspectives which improve the prospects of Planet Earth.


In recent years, there has been a democratisation of the collecting world, and a trend against the remoteness of the ‘white cube’ and its sense of snobbism and exclusivity. We support and promote this process, as the collector’s space has expanded to a younger, more engaged and aware audience.


For us, Art in the Metaverse, and online sales, are tools for the democratisation of visual culture and the most effective and far-reaching way to connect collectors with artists.

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