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Building an art collection to die for is possible, and for this to happen, you may consider that being social and socially engaged by attending Private Views, gallery openings, by subscribing to art galleries newsletters to be informed about upcoming exhibitions that you may join , and becoming a friend of your favourite museum so that you may hang out at the bar and restaurant there and attend exhibition related events and didactic programmes. Socialising in person goes hand in hand with networking, and the latter can be done online…being Instagram a great platform to discover new artists and get to know art advisors. Being socially active in the art world is not only fun and a cultural alternative to simply going to bars and restaurants in your free time. You will end up making friends with fine art business professionals and artists: Appraisers, art consultants, gallerists, artists, and other art collectors can help you not only find exceptional works of art but also get the best offer. Google ‘art studios near me’ and go and visit the several group art studios and cooperatives facilities where you may see the author in the making and have a dialogue with him/her. Many art studio premises organise open studio events periodically, and this way you may even end up buying directly from the artist. Art is a unique area where rational laws do not always work. Therefore, sometimes it is necessary to use your intuition instead of logic. The more you use your intuition along your taste and visual preferences, the more you will refine your skills as a collector. You will soon discover that your hunting instinct is bringing great results. And again to refine this sort of intuition and your hunting instinct you have to see as much art as you can and exchange ideas, opinions and your visions with other kindred souls: you may therefore benefit from swimming in the right pools, to go to places where you are surrounded by people with your same interest to the extent of transforming it to their professional choice. Collecting art isn’t always for financial investment but a choice based around, intuition, instinct, emotion, and human connection; and this is where social media play a huge part, as you will see loads of art there and interact with artists and professionals by tapping your mobile phone. Social media are a valuable tool for a collector. It will help you discover and connect with the artist, opening a window into the creators’ life and aspirations. It is a place where your style, personality, passions and causes are publicly exhibited. And in between all the noise in social media: video, images, text, likes and retweets there becomes a space of authenticity where the artist themselves become the work that the collector inspires to collect because they connect with both the art and artist. Another great way of connecting and networking is to exhibit your art collection: Online and offline exhibitions, catalogues, publications, auction sales – they all significantly increase the cost of the artwork, allow you to share the love and to meet with those who are interested in seeing your art collection. Therefore, don’t keep your art collection secret. It might be worth to invest in organising or chipping in others’ organisations of exhibitions revolving around artists who are present in your collection. In order to do so, you may get in touch with art curators and art institutions who show interest or have shown works from the same artists as yours. And this certainly will generate further incredible connections with very knowledgeable art professionals. Consider our advice, and chances are you will build an excellent collection of fine art pieces that can be passed down through generations. And have loads of fun, canapes and champaign during the process! Do not hesitate to get in touch if you need us, and browse in our Online Salerooms launching in early February 2023 at www.arrieregarde.co.uk !! ABOUT US: We are a Metaverse Art Gallery which believes in a new future for the Art World in the Post-Digital Era. We push the boundaries of Contemporary Art by curating VR exhibitions with art works by exceptional talents who are socially, ethically, and politically committed to the making of a more equal, sustainable and fair World. Our Programme of Virtual Reality Exhibitions explores the most current and pressing matters in a globalised human hub. We are for Art Collectors interested in technology, social equality, ecology, scientific development, and alternative perspectives which improve the prospects of Planet Earth. In recent years, there has been a democratisation of the collecting world, and a trend against the remoteness of the ‘white cube’ and its sense of snobbism and exclusivity. We support and promote this process, as the collector’s space has expanded to a younger, more engaged and aware audience. For us, Art in the Metaverse, and online sales, are tools for the democratisation of visual culture and the most effective and far-reaching way to connect collectors with artists.

Building an art collection to die for is possible, and for this to happen, you may want to learn how to scout for artists and for art advisers like a PRO: To begin with, you should ask dealers and other collectors who you admire for their wisdom. Learn online what different artists and galleries are charging. Inform yourself through the internet about what other collectors are buying. There are countless solutions to develop your taste, knowledge, and relationships in the art world. Whichever pathway is the best for you, we want to give you some precious advice on how to collect in the most professional and fruitful manner. 1. Find a reliable expert: Choose one or more fine art dealers you can trust. Don’t work with those who promise you an incredible result in a short period of time, or with those that talk mainly about profit, disregarding or neglecting the subjective, emotional and cultural value of the objects they advise you to buy. If they talk above profit all the time, they are most likely to see you as they see works of art: ‘it is all about money’. 2. Inform yourself and gain specific knowledge: You may attend live and online auctions, art and museum exhibitions. We understand that the aesthetic experience of seeing art in real life is extremely important and rewarding, but do think that if you browse and experience art online, you will see a lot more in the same amount of time you would attend a couple of events in the physical world. 3. Gain and archive information about the art market: Monitor the sales results. The more you know about the current financial performance of leading art styles/production trends and the situation in the art market, the better your chances of buying a really good piece of art. Again, the best bibliography on this is indeed online…plenty of top specialistic reports in the worldwide web. 4. Be critical and ask for paperwork: Even if you really like a particular piece of fine art, or if you have identified your preferred art advisors and consultants, make sure you know everything you need before actually buying. Get a certificate of authenticity whenever possible, which should state not only the name and media of the artwork together with the author’s name, but also the selling price and the date your purchase was made. If you are buying an important piece, ask the seller or your art advisor for the provenance, that is, any documentation stating who owned the artwork before you. 5. Be selective, buy less but better: Don’t try to buy absolutely any artwork you can afford or you find pretty to hang on your walls…particularly simply because the piece matches your home’s colour scheme or the texture of your sofa.. Whether it comes to paintings, large sculptures, or anything in between, it is always better to purchase two or three more valuable and expensive items rather than to buy more but of average quality. 6. Pay attention to lesser-known artists and value the potential of emerging ones: Buying fine art pieces by well-known artists is a reliable approach. However, it doesn’t mean that you should avoid works by lesser-known ones, particularly if their CV shows that they have caught the attention of relevant private galleries and museums/art institutions. Moreover, they won’t cost you a fortune. 7. Choose a location for your art collection: Think about where you are going to exhibit and store your art collection before to actually start building it. Don’t forget that fine art pieces may require special storage conditions and treatment, but also bear in mind that your home can be converted in a temple to art; a place in which you create an art narrative to share with family and friends, a beacon of knowledge and visual pleasure, and a legacy of your own story and place in the world. Consider our advice, and chances are you will build an excellent collection of fine art pieces that can be passed down through generations. Do not hesitate to get in touch if you need us, and browse in our Online Salerooms open from 25th of February 2023 at www.arrieregarde.co.uk !! Good luck! ABOUT US: We are a Metaverse Art Gallery which believes in a new future for the Art World in the Post-Digital Era. We push the boundaries of Contemporary Art by curating VR exhibitions with art works by exceptional talents who are socially, ethically, and politically committed to the making of a more equal, sustainable and fair World. Our Programme of Virtual Reality Exhibitions explores the most current and pressing matters in a globalised human hub. We are for Art Collectors interested in technology, social equality, ecology, scientific development, and alternative perspectives which improve the prospects of Planet Earth. In recent years, there has been a democratisation of the collecting world, and a trend against the remoteness of the ‘white cube’ and its sense of snobbism and exclusivity. We support and promote this process, as the collector’s space has expanded to a younger, more engaged and aware audience. For us, Art in the Metaverse, and online sales, are tools for the democratisation of visual culture and the most effective and far-reaching way to connect collectors with artists. Are you enjoying our content? Leave your like and comment on this post, we want to know your opinion.

Through our social and demographics line of research, we have discovered that - according to ‘Deloitte Global 2021’, which offers an extremely interesting Millennial and Gen Z Survey - the youngest generations are ‘deeply concerned about climate change and the environment. More than 4 in 10 Millennials and Gen Z agree that we have already hit the point of no return when it comes to the environment and that it’s too late to repair the damage. However, a majority are optimistic that people’s commitment to take personal action to address environmental and climate issues will be greater post-pandemic’. Another key finding of this survey is that these generations are aware that certain businesses have more impact than others on the environment and that their buying decisions have been determined by such awareness. Further, in the UK, the ‘Climate Change and Net Zero: Public Awareness and Perceptions’ (2021) of the HM Government shows that ‘85% of participants reported that climate change was a concern. 14% of them perceived climate change as affecting their local area by a ‘great deal’ compared to 42% of UK participants perceiving climate change as affecting other countries by ‘a great deal’. Around half (54%) of participants perceived their local area to be experiencing climate change effects to ‘at least some extent’’. Details on the research we are sharing here show that a large portion of its participants are aware that lifestyle changes are necessary to fight climate change, with 50% of them stating that the UK should pursue an equal mix of technological and lifestyle changes to reduce UK carbon emissions. If as a person you are identifying with the findings of this research, you may consider including the art that you chose and purchase in your chase for a more sustainable world. Participants’ perceptions of the likelihood of changes occurring over the next few decades suggest that energy efficiency, food waste, energy usage, and transport, both terrestrial and by flight, will most possibly adjust to climate change needs. Buying habits also scored high with almost 50% of the participants thinking that they will need to change in the next decade or so; and the act of acquiring art can abide by the same rationale. Almost 70% of the participants were between the age of 18 and 54, with 51.2% of them being between 18 and 44: that is the age range that belongs to the digitalised society, which makes purchases online daily, art included. Finally, 50% of the total participants believe that the UK should pursue a balance between technological and lifestyle changes to reduce carbon emissions and fight climate change. The figure suggests that 25% of the total participants are Generation Z and Millennials who are aware of the need to engage in a change of behaviour to fight climate change instead of just expecting solutions coming from technological improvements and other external factors. Just think of the carbon emission levels and the waste production that global art fairs generate. Would you not agree that if the youngest generations of collectors were to buy solely online the art market would be forced to slow down in its contribution to the pollution of our Planet? In this respect, the good thing is that research shows that Millennials and Gen Z intensely use computers, ‘mobile devices and social media for sourcing and purchasing art, dismissing the need of experiencing the work of art in person before buying it, particularly in the case of less expensive work’. Their behaviour greatly differs from that of the Silent Generation and the Baby Boomers, who although have a much higher budget and can afford top-segment six-figure artworks, are resistant to online buying and therefore make very expensive works of art difficult to trade online. Returning to microanalytical views, 6 in 10 Gen Z and 56% of Millennials express strong ethical and social concerns, with emphasis on systemic racism, personal background and unequal distribution of wealth and income as factors that impinge upon societal progress. This shows how their concerns, as human beings and potential art collectors, expand beyond environmental one and way into the social factor. If you identify here, we advise you to look into artists with a strong socially and ethically engaged production. We specialise in the them and are here to help with your collection. Global art surveys have shown that Millennial collectors, besides their developed awareness towards environmental and ethically viable lifestyle solutions, lead art market sales, spending 6 times more than Baby Boomers. All in all, at a global level, ‘today 21% of buyers prefer to buy art online and this preference goes up with the younger generation: 78% of Millennial collectors in the US bought art online, versus 40% of collectors from all age groups’. According to the Hiscox Online Art Trade Report 2019, 80% of art buyers go to Instagram to discover new artists and pieces of art that are available to buy. Yet 23% of millennials had never bought an artwork in a gallery, auction, or fair prior to buying art online. Staggeringly, 79% of millennials said they had purchased artwork online more than once within the past year. Millennials and Gen Z are both aware of their agency in terms of sustainability, climate change and social factors, and the most willing to buy art online. They are those most likely to tap into the large majority of online art sales, which belong to the lower and mid-price segments too; as they are most likely to apply their social and environmental awareness whilst exploring the art purchase experience. A new generation of art collectors and buyers has not only emerged, but also taken the lead and is setting the trends of digital purchase. There has been a growth in collectors who are Millennials and Gen Z; are more high-tech; the type of person that for sure is not familiar with the long-standing habit of attending snobbish private views at art galleries or populating the pretentious rooms of an auction house. To address and satisfy the demands of a tech-savvy and sustainability aware new generation of leading art buyers, the art market must explore and consolidate a new segmentation focussing on ESG (environmental, social & governance) art. Further, to focus on a segment dedicated to ESG topics in the domain of art, there is no need for a physical location at an art fair or a gallery space in a downtown art district where to attract and host potential buyers. This is not only because the main consumer target is formed by individuals who would rather buy online, but because recent research has proved that, as a way of example, for galleries in the low segment with a turnover around the £ 250K mark, participating at fairs costs 22% of annual outgoings and returns only 11% of annual sales. About Us We are a Metaverse Art Gallery that pushes the boundaries of Contemporary Art by curating VR exhibitions with artworks by exceptional talents who are socially, ethically, and politically committed to the making of a more equal, sustainable and fair World. Our Programme of Virtual Reality Exhibitions explores the most current and pressing matters in a globalised human hub. We are for Art Collectors interested in technology, social equality, ecology, scientific development, and alternative perspectives which improve the prospects of Planet Earth. For us, Art in the Metaverse, and online sales, are tools for the democratisation of visual culture and the most effective and far-reaching way to connect collectors with artists. DISCOVER ABOUT OUR METAVERSE ART SHOW AND BUY ART ONLINE AT Are you enjoying our content? Leave your like and comment on this post, we want to know your opinion.

If you have little experience or knowledge of the Metaverse, you may think it has something to do with the new name for Facebook. For many, the term ‘Metaverse’ first entered their consciousness when Facebook changed its name to Meta in later 2021. At the time, many people assumed it was merely a passing trend, focused on gamers and younger audiences, with little or no relevance to them or their businesses. Although it is undoubtedly true that the company now known as Meta would love to be synonymous with the Metaverse, it is only a small part of this bright new world – or worlds. In order to explain you what the Metaverse is, firstly, we are going to answer the question by concentrating on the art that can be created there and question how this new Metaverse can benefit digital artists. Secondly, we are going to provide more general information of its impact in business, focusing in particular on the technologies that are necessary to realize the Metaverse. This because we believe that the Metaverse is not only changing the art market and the sector’s business models, but also changing the world at large. The Metaverse in a Nutshell The Metaverse is any kind of virtual world where users or players can build and own digital goods. This could be an apartment building in New York City – or the Statue of Liberty itself. As long as no one else owns the digital version, you can use blockchain technology to buy it using digital currency. Even if you have little understanding of them, you will have by now some understanding of non-fungible tokens (NFTs). This is how you own digital goods in the Metaverse. The decentralized nature and blockchain technology ensure that your ownership can be proved and the transaction is recorded. It is not surprising that digital art is one of the major forerunners in the Metaverse. Art is inherently collectable and the value given to it comes from how valuable the potential owner deems the art to be. Before NFTs and the Metaverse, digital art could easily be reproduced. But now digital art is just like any other kind of art. The originality of digital art can now be shown. Power to the Artist Digital art sales skyrocketed in 2021-22 and the trend has only continued over the last year. There have been accusations of NFTs being the ‘emperor’s new clothes’, but value is chosen by the market. Critics may dismiss the Metaverse– and NFTs in general – but for those who are interested in obtaining digital art, it is just like buying an original piece of physical art. Supporters of this way of creating and selling digital art would argue that it is an even more honest marketplace – and a better investment for those buying. This kind of art will never deteriorate and the NFT aspect provides online copyright control. Artists can profit from the initial sale of a piece of digital art. But then can also make money from future transactions on the same piece thanks to the way that blockchain technology and digital marketplaces, such as SuperRare, work. How does the Metaverse Work? The Metaverse defies precise description and is typically thought of as a network of 3-D virtual digital environments. The best way to understand it how it works is to imagine it like the internet of today operating in virtual reality. The most certain aspect of the Metaverse is that it is a virtual space where you, among other users, can communicate, transact commerce, and establish social bonds using your digital ‘avatar’. Users of the Metaverse are represented by their avatars. They are an individual’s Metaverse identity, enabling users to participate in a variety of adventures and activities. In other words, an avatar is an image that you use to identify yourself online, and many platforms will allow you to personalise it and make it look and dress like you do in real life. The quality of avatars is a main topic of discussion in the industry, following feedback on quality at events such as Metaverse Fashion Week (which happened in Decentraland and that had 108,000 special visitors). Meta’s Mark Zuckerberg lately faced criticism over the quality of avatars in his new digital experiences. Metaverse galleries and art exhibits took off a couple of years ago or so as a logical response to the pandemic’s seclusion. Since then, users have been enjoying interacting with one another and building stronger connections with art in the virtual domain. Most importantly, and regardless of their geographic locations, artists and fans have been interacting in this perfect virtual environment. You may consider getting a VR headgear to have a better immersive experience or exploring exhibitions by meeting family and friends physically located all over the Planet in a single Metaverse art show. The Metaverse can certainly help you building your art collection fast whilst allowing you to bond with the global artistic community as well as with new and old friends. Collect in the Metaverse A good way to start collecting or to expand your current art collection through a fresh perspective, and by selecting from a virtually endless and all-comprehensive archive of interesting artworks, is to go online and Google ‘Metaverse art gallery’. Metaverse art galleries are cutting edge ones which have embraced the future and new ways of showing art through the technological possibilities of Virtual reality (VR). We are proud of being one of them! Many Metaverse platforms are introducing gallery spaces. In these spaces, art curators and dealers are pushing the boundaries of what an art exhibition can look like, creating original narratives beyond the NFT art media and including virtual versions of physical artworks, such as paintings, prints, drawings, and sculptures; which can be seen in the virtual world from the comfort of your desk or sofa before being purchased online as real objects to be enjoyed in the material world. The world of VR exhibitions is expanding. Therefore, artists are increasingly joining Metaverse art galleries to exhibit their work, particularly the most innovative, high-tech and visionary ones. The trend is so massive and relevant that even mega global galleries and hyper traditional auction houses are beginning to exploit these venues by relocating their exhibition spaces (the so called ‘white cubes’) to the Metaverse. The migration of the big players of the art market to the virtual world is what is primarily responsible for the rise of interest in this category. For instance, in the Voltaire Art District of the famous Metaverse platform called Decentraland, Sotheby’s has opened a virtual art gallery. Unfortunately, starting an art collection by browsing in the Sotheby’s Metaverse will require a six-figure budget per pop, as it is hard to find items under a million in places like that. Metaverse & Business Since the Metaverse has been applied to the business world, key players and consultancies have been falling over themselves to declare its huge potential, outdoing each other with the scale of their market forecasts. We want to provide a realistic picture of the Metaverse impact on business, focusing in particular on the technologies that are necessary to realize the Metaverse. It is important to recognize that the Metaverse is not a new concept. The reason it is high on the agenda today is that we are seeing a rapid acceleration of development activity and usage adoption. This acceleration is driven by the convergence of three industries: gaming; collaboration and productivity tools; and social media and networks. The acceleration is also fuelled by the confluence of key trends in user behaviours, software, and hardware development. Businesses beyond the artworld should not underestimate the importance and potential of the Metaverse. Put simply, it promises to be the future version of the Internet, powered with new properties that will open up new usages and business models — in a similar way to how the smartphone transformed the Web. Forecasting the size of the market is difficult. If key enabling technologies are included, such as artificial intelligence (AI), Internet of Things (IoT), and blockchain, as well as the required digital infrastructure development, then the market could easily reach several trillion euros by 2030. However, we advise caution, as some of this market represents substitution rather than genuinely new market space. Our more conservative view suggests an incremental market, excluding infrastructure, of perhaps €500 billion by 2030, with a 30%-40% growth. In any case, however you define it, the Metaverse market is enormous and very dynamic. To help understand the Metaverse and its current development status, a six-layer architectural framework has been developed by experts. Using this analysis, they concluded that, in contrast to what many observers are saying, the underlying technology to enable the Metaverse as the complete “future version of the Internet” won’t be fully available for around a decade. This is something that businesses need to be aware of. Instead of a single, unified Metaverse, businesses face today a world of unconnected proto-metaverses. That said, there are still huge opportunities. Despite the remaining technological challenges, businesses need to take steps now to understand the current market and position themselves for the future. In summary, experts believe that among all the trends and factors currently shaping the Metaverse, three of them are especially critical because they combine high potential impact and high uncertainty. These three critical factors are: 1- Immersivity. The development of new augmented reality/mixed reality (AR/MR) technologies that effectively overcome current technical obstacles would be a strong accelerator of new usages in the coming years. In the same way that smartphones made the digital economy shift from computers to mobiles, we believe that user-acceptable AR/MR glasses would drive a similar shift from screen to Metaverse. 2- Interoperability. Interoperability is essential to provide a true seamless experience to users and to allow them to share resources, irrespective of their access platform. However, due to diverging interests between vendors, users, and other players in the value chain, there is no guarantee that this will be achieved. 3- Abundance. In the physical world, scarcity drives the value of assets in a market economy. In the traditional digital economy, since a digital file can be duplicated at no cost, scarcity was reintroduced artificially through systems such as digital rights management. In a virtual world with blockchain and non-fungible tokens (NFTs), a new economic paradigm of ‘abundance’ may appear, implying a more fundamental value shift from physical assets to experience and, perhaps, status. The extent to which this will happen, and its implications for business, are uncertain. ABOUT US We are a Metaverse Art Gallery which believes in a new future for the Art World in the Post-Digital Era. We push the boundaries of Contemporary Art by curating VR exhibitions with art works by exceptional talents who are socially, ethically, and politically committed to the making of a more equal, sustainable and fair World. Our Programme of Virtual Reality Exhibitions explores the most current and pressing matters in a globalised human hub. We are for Art Collectors interested in technology, social equality, ecology, scientific development, and alternative perspectives which improve the prospects of Planet Earth. In recent years, there has been a democratisation of the collecting world, and a trend against the remoteness of the ‘white cube’ and its sense of snobbism and exclusivity. We support and promote this process, as the collector’s space has expanded to a younger, more engaged and aware audience. For us, Art in the Metaverse, and online sales, are tools for the democratisation of visual culture and the most effective and far-reaching way to connect collectors with artists. DISCOVER OUR SALEROOMS AND FIND INCREDIBLY UNIQUE AND EXCITING ART YOU CAN ADD TO YOUR ART COLLECTION!

The role of art has always been to push the frontier of modernity into new and exciting domains. From Renaissance Masters to the Impressionists and the early 20th Century Avant-Garde, artists have created new ways of seeing the world. They have also embraced new mediums and new technologies to bring their vision to life. Pablo Picasso once said that “in art there is room for all possibilities.” That same spirit of creativity and exploration can be seen in the ways in which the art world is merging with tech in the era of the digital revolution. The blockchain and Web 3.0 have made of the artworld a more global and less exclusive domain. In fact, as blockchains are revolutionizing everything and the creation of non-fungible tokens (NFTs) is largely dependent on artists, art dealers and galleries are somehow losing their power and the art system is required to embrace less exclusivist and dated ways of proposing and selling artworks. As a result, NFTs are the future, and a way for artists to gain global exposure without massive budgets, prominent patrons or a CV packed with a long list of exhibitions at prominent galleries and sought-after museums. At the individual level as well, the internet allows artists to find their audience anywhere in the world. Moreover, the use of blockchain can provide the authentication and irrefutable tracing of NFTs, which will essentially nullify the possibility of forging digital works of art. So far, you have read a few words you may not have heard of, or of which you have little knowledge, such as: blockchain; Web 3.0; NFTs. Let’s discover more and understand these words. In a nutshell, the blockchain is a digital and online system in which the artist and the art collector don’t need to depend on a third-party institution for it to work. Blockchain enables artists and collectors operating in the digital world to own their data and protect their sovereignty. NFTs (non-fungible tokens) are digital works of art and may be seen as any other JPG file. However, as they operate inside blockchains, and as the blockchain circuit allows a permanent and transparent public record of all NFTs, non-fungible tokens are indeed art that can be transacted in a closed circuit by sellers to buyers over and over in a long chain of recorded transactions. This technology empowers artists as makers, and safeguards collectors who buy digital art; moreover, it allows artists and collectors to do business without the middleman, that is, the gallery owner or the art dealer. Altogether, this is the Web 3.0, and it is one of the newest realities in the artworld. Nonfungible tokens will be the digital assets that help shape the Metaverse. This is a significant paradigm shift, and artists must take the lead. And what better way to lay the foundational groundwork for our future than to build a virtual house, or original art exhibitions and curate art spaces that could never exist in the physical gallery world? About Us We are a Metaverse Art Gallery which believes in a new future for the Art World in the Post-Digital Era. We push the boundaries of Contemporary Art by curating VR exhibitions with art works by exceptional talents who are socially, ethically, and politically committed to the making of a more equal, sustainable and fair World. Our Programme of Virtual Reality Exhibitions explores the most current and pressing matters in a globalised human hub. We are for Art Collectors interested in technology, social equality, ecology, scientific development, and alternative perspectives which improve the prospects of Planet Earth. In recent years, there has been a democratisation of the collecting world, and a trend against the remoteness of the ‘white cube’ and its sense of snobbism and exclusivity. We support and promote this process, as the collector’s space has expanded to a younger,more engaged and aware audience. For us, Art in the Metaverse, and online sales, are tools for the democratisation of visual culture and the most effective and far-reaching way to connect collectors with artists. DISCOVER ABOUT OUR METAVERSE ART SHOW AND BUY ART ONLINE AT Arriere-Garde Metaverse Art Gallery – ArriereGardeArt Are you enjoying our content? Leave your like and comment on this post, we want to know your opinion.

You may want to buy art for decorative purposes, as an investment, or for a love and passion for the arts. Whichever the reason, building a strong art collection requires time and knowledge. We want to share the TOP 3 fundamental and essential tips on HOW, WHAT, and WHY to collect in a contemporary art world that is undergoing a modernisation process that allows it to look like a much less intimidating and daunting space. With the elitism and snobbery of the old art world being despised by the young generations of collectors, and the transparency and ease to browse, explore and learn that digital art platforms have brought to the sector, the main qualities you need to possess to start collecting are an open mind and some curiosity. However, we understand that buying your first artwork may still sound like a difficult task and expensive interest, especially if you don’t know what to buy, where to buy, or how to buy within your budget. Believe us, there are many ways to build an impressive art collection without breaking the bank whilst simultaneously having an intense and rewarding experience. With no doubt, what has contributed to make of art collecting an easier and less pricey process is the digitisation of the art industry. In fact, art lovers and young collectors now have access to wide ranging artists from the comfort of their own homes. With the chance to connect with artworks, artists and everything in between, collecting art has never been so easy. So, let’s go to what matters…the TOP 3 TIPS ON HOW, WHAT & WHY TO START COLLECTING OR GROW YOUR COLLECTION: 1. HOW TO BUY ART: Emotional Investment Curating your art collection is a means of self expression which reflects your individual personality. The emotions evoked by acquiring an artwork are deeply personal, whether you identify with the subject or if the colours take your breath way, that deep connection between you and the artwork you buy is priceless. According to Hiscox 's 2019 report, 95% of young collector's art purchases are based on emotional benefits. If you buy original artwork, you automatically ensure your collection is only made up of the worthiest pieces. Emotional reaction and cerebral challenge come hand in hand with art collecting - it’s the added bonus beyond the aesthetics! 2. WHAT ART TO BUY: Originality is Paramount An original artwork makes your space yours. How often have you noticed the same Ikea artwork in friends’ living rooms? The originality of the piece evokes more of your personality in your home and makes you just as unique as your artwork. Some people express themselves through what they wear or what they do, while others collect interesting things that say just as much about themselves. Have fun with it! 3. WHY TO BUY ART: Build your 'Story' As you develop your style and gain confidence in dabbling into new mediums or quirkier artists, you will find your own voice in the process. Your acquisitions are a direct reflection of your life journey. This way, your art collection will tell your personal story and will be part of the legacy you will leave to the generations to come. The story you tell through your art collection can remind you of your origins is you are an expat; it can reflect your interest in travelling, culture and a particular sport...the choice is yours, and it is certainly a rich and rewarding one. ABOUT US We are a Metaverse Art Gallery which believes in a new future for the Art World in the Post-Digital Era. We push the boundaries of Contemporary Art by curating VR exhibitions with art works by exceptional talents who are socially, ethically, and politically committed to the making of a more equal, sustainable and fair World. Our Programme of Virtual Reality Exhibitions explores the most current and pressing matters in a globalised human hub. Launching in February 2023! All the art shown in our Metaverse Exhibition Programme can be acquired in our Online Salerooms. Opening soon in February 2023 at www.arrieregarde.co.uk Are you enjoying our content? Leave your like and comment on this post, we want to know your opinion.

The recent development, in a digital world where virtual and physical reality collide, is pushing the boundaries of art, gaming, and even commerce. As we see new platforms emerge, the doors are opening to countless new experiences using augmented, virtual, and mixed reality technologies. It’s no surprise, then, that digital art creators and art businesses have joined in and are exploring new ways to exhibit their work. What is even more exciting is that art collectors are adhering to the trend and finding how to experience artistic expression in a truly immersive manner. Digital 3D worlds offer so many advantages and opportunities that the Metaverse is redefining even what it means to be an artist and what an artwork is made of. In this article, we will initiate you into a dynamic and variegated Art Metaverse world on the move. We will do so by introducing you to some key terms, by sharing the general lines of some case studies, and by exploring what kind of shifts the Metaverse revolution is bringing to the art world and beyond. Let’s Begin from the Beginning: Web 3.0.0, Blockchain & NFTs The role of art has always been to push the frontier of modernity into new and exciting domains. From Renaissance Masters to the Impressionists and the early 20th Century Avant-Garde, artists have created new ways of seeing the world. They have also embraced new mediums and new technologies to bring their vision to life. Pablo Picasso once said that “in art there is room for all possibilities.” That same spirit of creativity and exploration can be seen in the ways in which the art world is merging with tech in the era of the digital revolution. The blockchain and Web 3.0 have made of the art world a more global and less exclusive domain. In fact, as blockchains are revolutionizing everything and the creation of non-fungible tokens (NFTs) is largely dependent on artists, art dealers and galleries are somehow losing their power and the art system is required to embrace less exclusivist and dated ways of proposing and selling artworks. As a result, NFTs are the future, and a way for artists to gain global exposure without massive budgets, prominent patrons, or a CV packed with a long list of exhibitions at prominent galleries and sought-after museums. At the individual level as well, the internet allows artists to find their audience anywhere in the world. Moreover, the use of blockchain can provide the authentication and irrefutable tracing of NFTs, which will essentially nullify the possibility of forging digital works of art. We have not even spoken of the Metaverse yet, and you have read a few words you may not have heard of or of which you have little knowledge, such as: blockchain; Web 3.0; NFTs. Let’s discover more and understand these words. In a nutshell, the blockchain is a digital and online system in which the artist and the art collector don’t need to depend on a third-party institution for it to work. Blockchain enables artists and collectors operating in the digital world to own their data and protect their sovereignty. NFTs (non-fungible tokens) are digital works of art and may be seen as any other JPG file. However, as they operate inside blockchains, and as the blockchain circuit allows a permanent and transparent public record of all NFTs, non-fungible tokens are indeed art that can be transacted in a closed circuit by sellers to buyers over and over in a long chain of recorded transactions. This technology empowers artists as makers, and safeguards collectors who buy digital art; moreover, it allows artists and collectors to do business without the middleman, that is, the gallery owner or the art dealer. Altogether, this is the Web 3.0, and it is one of the newest realities in the art world. Nonfungible tokens will be the digital assets that help shape the Metaverse. This is a significant paradigm shift, and artists must take the lead. And what better way to lay the foundational groundwork for our future than to build a virtual house, or original art exhibitions and curate art spaces that could never exist in the physical gallery world? This is why we want to share with you 2 case studies through which you can understand what foundational groundwork has been done so far in an art world embracing the digital revolution: The ‘Mars House’ Case Artist Krista Kim created the Mars House, a Metaverse property, during the height of the Covid-19 lockdowns in 2020. It was built with the 3D-creation tool Unreal Engine, which allows stunning visuals and virtual reality immersion. The Mars House was the first Metaverse property sold as an NFT, and it helped introduce the public to Web 3.0 and the metaverse. Art on Internet bought the Mars House for 288 Ether, a cryptocurrency amount worth $512,000 when the house was sold in March 2021. The Mars House shows the world how artists can use the Metaverse to create healing spaces. Its design showcases Kim’s meditative video art on LED ceilings and floors, creating a calming and relaxing environment akin to the Ryoanji Temple Garden in Kyoto. Kim believes that love and human consciousness can be expressed through the Metaverse and therefore transcend physical space. The Mars House is a magically serene setting where, mysteriously, everything feels real. Further, Kim with her boyfriend Peter Martin, an immersive experience Director, worked on a Metaverse production studio and platform in partnership with Spatial. The production focussed on establishing a human-centred, creative Metaverse committed to the highest level of artistic world-building. The creators believe that fine art, human consciousness and cultural capital are essential components for successful Metaverse ecosystems. Art, education, health and wellness, tourism, and relationships will thrive in our metaverse. Kim and Martin are helping to create a Web 3.0 civilization, and they are highly inspirational for the ways in which they help us understand the significance of the responsibility of creating a healthy and safe Web3.0 for future generations. The Metaverse is changing how we live in the real world. It is creating new ways of interacting, and these interactions must remain in harmony with the environment, with the nature of the human species as well as with those of every living being. Don’t be afraid to enter the Metaverse and explore a new immersive reality. You never know what relationships will be formed or what worlds you will discover. The ‘Occupy the White Walls’ Case: Occupy White Walls is home to an extravaganza of incredibly imaginative, surreal art spaces that could never exist in the real world. An unparalleled opportunity for the creative and enthusiastic, regardless of their economic or social status. Built by crypto billionaire artist Allan Banford, Occupy White Walls is an art gallery-building MMO (massively multiplayer online) game, the Artiverse is a the latest Metaverse innovation, with a structure that can be readily replicated in other virtual platforms like Decentraland or The SandBox. “The idea is for artists and creators to claim a virtual plot of land, build a gallery from a library of thousands of 3D architectural elements, materials and lighting effects, and then exhibit and trade art, offer services and host events – all within the virtual world of the Artiverse,” Banford says. That sums up what artists and creators do in the Metaverse: build their own virtual art spaces, fill them with artworks of their choosing before opening their doors to the world. The first exhibition at the Artiverse, for instance, is Banford’s own digital art series “Zentai". The game also enables artists to sell their artworks both in-game and in real life through game currency and affiliate links to private websites and profiles. For Banford, liberating art in the Metaverse makes a lot of sense in the Web 3.0 era – a defining factor that users are increasingly interconnected and creating content across a decentralised network. “Metaverse allows artists to bypass gallery owners, curators and institutions to showcase their work and build a clientele based more on their talent than connections or corporate middle art man,” he says. Banford’s sentiment points to an art market that counts heavily on dealers, collectors, and auction houses who, channelling and deflecting the power of all other players, buy and sell art. And while the lofty art world in real life can be intimidating to some, virtual spaces rid of the museum facade and are shaking up the long-standing status quo. The Metaverse is envisioned as a place where artists and art buffs can feel at ease, a place to admire the ingenuity of other creators and interact with the larger art community anytime, anywhere they want. This rationale chimes well with Alison Yang, founder of Hong Kong-based game studio Sometimes Monastery, whose art-centred VR game ‘Forgetter’ pushes the boundaries of how art can be discovered and experienced today. Players of the game enter the virtual minds of two fictional deceased artists: Wielding a vacuum cleaner and an axe, you smash up objects associated with past trauma, modelling them into pain-free renditions so they can be reused by the next generation. “For great artists like Van Gogh, it’s the pain and the trauma that’s very important in his art. If we take away the trauma and the pain, can he still create superb art? That is the question we’re asking,” the game's co-designer Alan Kwan tells RTHK in a documentary. “We really want people to experience what artists are experiencing in the contemporary art world.” At the heart of it is the emotional experience and a deeper level of storytelling rarely seen in mainstream video games. The idea came about when Yang met the Parisian art collectors Sylvain and Dominique Lévy at an art game show in Shenzhen. The couple, who founded the dslcollection in 2005 featuring major works by 200 contemporary Chinese artists, has been trailblazing digital art spaces to improve access to art for wider audiences as early as 2009. “Forgetter” is their latest venture incorporating the dslcollection catalogue. Yang believes merging contemporary art and technology in the alternative world is a sign of the times. “People who quarantined at home during the COVID-19 pandemic could not really go to museums. I think in a way, video games offer a solution to museums to access to younger or unusual demographics they couldn’t access before,” she says in the same documentary. “Where people were making video games for museums, we’re making a video game as a museum.” Meanwhile, auction houses also jump in on the bandwagon, experimenting not just with NFT but also with virtual spaces to exhibit and sell art. Last December, Christie’s conducted an on-chain auction taking place entirely on OpenSea, the world’s largest NFT marketplace. Tapping into the platform’s existing technical infrastructure, collectors browse and purchase Christie’s-curated NFTs minted on the Ethereum blockchain. Noah Davis, Christie’s head of digital art and online sales, is bullish on the current NFT boom. “Before NFT and blockchain technology, it was impossible to assign value to works of purely digital means. Now we can trace provenance, exhibition history, and the authenticity of ownership in digital art and other assets in a secure and permanent manner,” he says. Increasing ownership of digital art only adds to the appeal of virtual environments in which to view, share and trade them. Davis observes that “many of our collectors display their NFT collections on the virtual walls of their OnCyber galleries or on the premises of their Decentraland estates.” “I can easily imagine a future where what we used to refer to as ‘online auction’ is being held in a Metaverse auction house, where the bidding more or less mirrors what happens in our saleroom in real life,” he adds. That the art world is expanding and starting to spin faster in the convergence of physical and virtual universe brings with it an increasingly blurred meaning of the term “artist”. “Metaverse has opened new doors for creativity, not just for those creating visuals,” Banford says, “The coders, content creators, 3D illustrators, flow planners, developers, computer engineers, and every single person involved in the complex process of making these virtual worlds a reality are artists in their own right.” The new world of art is on the move… Are you enjoying our content? 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The Metrocultural If you are based in London, or any other main cultural hub around the world, your collector profile may be that of the ‘Metrocultural’. Metroculturals are prosperous liberal urbanite groups, who choose city lifestyles for the broad cultural opportunities, and have their preferred art form or style. They represent good prospects for emerging artists and new, innovative artworks, and are highly responsive to e-commerce, likely to take up digital offers and make recommendations to friends. In the UK, Millennials and Gen Z make 48% of the ‘Metrocultural’ population. The Experience Seeker If you do not identify with the Metrocultural group, or perhaps you do not live right in the hotspots of the Metropolis and travel to them over the weekends to enjoy what they have to offer, you may be part of the ‘Experience Seeker’ tribe. Experience Seekers are the most significant part of urban art audiences, who are highly active, diverse, social and ambitious singles and young couples engaging with art on a regular basis, tend to live close to the city centre, are mostly in search of novelty and have disposable income to spend in art, art memberships, bars and restaurants. They are digitally savvy and share experiences through social media on their smartphones. The Future of Collecting: Millennials & Generation Z 1 - The Social Media Native Collector Metroculturals and Experience Seekers are those among the Millennials with a growing interest in buying both digital art and unique artworks (such as paintings, sculptures, and drawings) online. If you are a Millennial and identify as a Metrocultural or Experience Seeker, you are a social media native, and we advise you to delve into your digital habit to start sourcing and buying items for your art collection. In a recent Artsy survey, ‘66% of buyers said they use Instagram or other social media networks for discovery and 26% said they buy art from Instagram. Millennials and Generation Z are leading the trend’. 2 - Ethics: The Core of the New Collector Millennials and Generation Z are nowadays the fastest-growing segments of collectors, and if you are one of them, you will have a very specific way of behaving and of looking for art that you should nurture and refine. You will most certainly blur the boundaries between collector and seller because you are not afraid to resell what you buy and to treat artworks as a financial asset. The social impact of your art investments will be important, as you will tend to invest in artworks and artists to fulfil your philanthropic aspirations. 3- You Are Hot: The Chase After the Young Collector Many online and offline galleries, nowadays, are focussing on attracting the attention of people born from 1980 to the mid-to-late 1990s, because they know these people will be curious, witty, and open-minded art buyers. Yet you will find the old-fashioned rules of the art world pretentious and annoying. You, most probably, will not enjoy the snobbism and classism that oozes from Private Views and Auction Houses’ Salesrooms. You will also find the dress code typical of these events too formal and passée, and you will be seriously annoyed by the lack of price transparency, and will ask yourself why prices are not shown everywhere and you have to ask for them. Hence, be proud for being part of a new wave of collectors that are forcing galleries to rethink ideas of transparency, flexibility, diversity, and sustainability. The gallery business model must adapt to consider these elements, and therefore you are pushing for innovation and for the revolutionary ways you like to see and buy art. 4 - New Channels for New Collectors You want to shop for your art as you do for anything else. As well as being used to getting what you want promptly and efficiently —from instant delivery pizza to personally customised Nikes—you are turned off by some ingrained practices of the art market, such as elitism, exclusivity (the velvet rope outside a vernissage) and a lack of transparency. And this is why you prefer to see art exhibitions online, in Metaverse platforms like Spatial, Decentraland, Roblox, etc. Withholding information such as price lists just breeds suspicion in you, particularly since you have a deep distrust of corporations, preferring influencers on social media to guide your decision-making in many domains. And this is why you love to buy art online, where you have a huge amount of choice at your fingertip, and where prices are clearly stated, as well as shipping and delivery costs and any extra fee. A B O U T U S We are a Metaverse Art Gallery which believes in a new future for the Art World in the Post-Digital Era. We push the boundaries of Contemporary Art by curating VR exhibitions with artworks by exceptional talents who are socially, ethically, and politically committed to the making of a more equal, sustainable, and fair World. Our Programme of Virtual Reality Exhibitions explores the most current and pressing matters in a globalised human hub. We are for Art Collectors interested in technology, social equality, ecology, scientific development, and alternative perspectives which improve the prospects of Planet Earth. In recent years, there has been a democratisation of the collecting world, and a trend against the remoteness of the ‘white cube’ and its sense of snobbism and exclusivity. We support and promote this process, as the collector’s space has expanded to a younger, engaged, and more aware audience. For us, Art in the Metaverse, and online sales, are tools for the democratisation of visual culture and the most effective and far-reaching way to connect collectors with artists. All the art shown in our Metaverse Exhibition Programme can be acquired in our Online Salerooms. Opening soon in February 2023 at www.arrieregarde.co.uk Are you enjoying our content? Leave your like and comment on this post, we want to know your opinion.

If you are joining the new collectors’ world, you need to know that you will need to refine your understanding of art and that you will achieve so by visiting exhibitions that catch your attention. It is also important to know that as the art market has changed, so has the institutional space. Galleries and museums are constantly innovating and finding exciting new formulas to adopt the digital world as a medium for the arts. And the fusion of art, science and technology is changing the ways curators and exhibition designers think of how to showcase art. Over the past couple of years, we have seen an influx of immersive exhibitions, which offer the chance for fans to connect with art in the most original way – and perhaps attract new audiences too…particularly the younger ones. Yes! because those generations which have been growing with a smart phone or a tablet in their hands since a tender age prove that the behaviour, value and ethics of the post-digital society will change the definitions of what is art and how art may be proposed to the public forever. Are you interested in understanding this change in the artworld and what are the emerging definitions of a post-digital aesthetic experience? If so…do keep reading: United Visions - July 2022 at the New Apple Store in Brompton Road, London Search it and you will see how Apple teamed with the prestigious Getty Museum to recreate William Blake’s terrifying visions in augmented reality: a must-see show where one can understand what kind of pathway the exhibition world is taking as big art institutions and mega tech companies join forces to disrupt old notions of the art world! You can also admire how the monstruous nightmarish figures in William Blake’s ‘The Ghost of a Flea’ (1819) can come to life through three-dimensional recreations that stand about 3 metres tall around you! hard not to look it up, really!! Mexican Geniuses: A Frida and Diego Immersive Experience - From 28 May 2022 1 Canada Water, Surrey Quays Rd, London, SE16 2XU One of London’s most hotly anticipated exhibitions of 2022, the show brought to life the work of Mexico’s most famed painters, Frida Kahlo and Diego Rivera, in an explosion of colour and brushstrokes across giant screens. The VR experience was also available, and transported visitors to the Mexican streets that inspired many of Frida and Diego’s paintings. Van Gogh: The Immersive Experience – Still on up to January 2023, 106 Commercial Street, E1 6LZ, London This incredible immersive installation is dedicated to Vincent Van Gogh, and here you can literally ‘step into his paintings’! Of course, you cannot step onto a canvas by this great Master, but for sure you will be experiencing Van Goth’s art and get a sense of the new significations given to the art experience and to what a work of art can actually be. Treat yourself to this all-encompassing, 360-degree display of the Dutchman’s work – which takes over all your surroundings with the use of several dozen projectors and hyper-realistic VR headsets. A Glimpse of Change…Whilst We Wait for the Radical Revolution Galleries, museums, fashion houses and even massive art festivals around the world have been forced to move away from the traditional and physical White Cube format: Since the global lockdowns resulting from the global pandemic, they have begun to use various platforms in the Metaverse to capture the spirit, culture and qualities of a real-life event and emulate them in an interactive virtual reality (VR) space. The virtual world has been the only way for them to keep afloat over lockdown and to cope with global reopening in 2021, which was dictated by stringent rules of social distancing in the exhibition spaces. These are mere glimpses of the big revolution in the art system that will, in our view, gradually lead to the extinction of that ‘Dinosaur Institution’ that has ruled the life, fortune and misfortune of artists since the Parisian Salons of the 1800s… …And hey, Paris has lost its supremacy as the centre of cultural production with World War II…it is time that the old notion of the Salon through which it used to express this supremacy loses its dominance too! A B O U T U S We are a Metaverse Art Gallery which believes in a new future for the Art World in the Post-Digital Era. We push the boundaries of Contemporary Art by curating VR exhibitions with art works by exceptional talents who are socially, ethically, and politically committed to the making of a more equal, sustainable and fair World. Our Programme of Virtual Reality Exhibitions explores the most current and pressing matters in a globalised human hub. We are for Art Collectors interested in technology, social equality, ecology, scientific development, and alternative perspectives which improve the prospects of Planet Earth. In recent years, there has been a democratisation of the collecting world, and a trend against the remoteness of the ‘white cube’ and its sense of snobbism and exclusivity. We support and promote this process, as the collector’s space has expanded to a younger, engaged, and aware audience. For us, Art in the Metaverse, and online sales, are tools for the democratisation of visual culture and the most effective and far-reaching way to connect collectors with artists. All the art shown in our Metaverse Exhibition Programme can be acquired in our Online Salerooms. Opening soon in February 2023 at www.arrieregarde.co.uk Are you enjoying our content? Leave your like and comment on this post, we want to know your opinion.

Do not be shy and go out there looking for your ideal artworks with no fear: art galleries, art advisors and consultants, and auction houses will look after you. Feel free to stop thinking that they will look after your old folks and take them more seriously than you. If you are young and therefore you belong to Generation Z, be aware that the highly respected art newspaper ‘The Art Market’ states that your generation ‘account for 32% of the population (and 40% of consumers), nudging Gen Z ahead of the relatively senile 22 to 37-year-old Millennials. Combining your generation’s purchasing power with the influence it has over the spending habits of your parents leads experts to conclude an indirect potential spend of $3bn in the art market that makes you very palatable as a client. Hence do not be shy and go out there looking for your ideal artworks with no fear: art galleries, art advisors and consultants, and auction houses will look after you. Feel free to stop thinking that they will look after your old folks and take them more seriously than you. Many art businesses are aware that the older members of your generation are about to finish university and to join a post-global pandemic labour market, which adds to Generation Z lower buying power. Therefore, the art sector has benchmark prices specifically developed for you. We advise you to look for Galleries and Online Action Houses and Salesrooms that predominantly sell to clients under the age of 40, and that will offer you a price point of about £ 400 to 600: the same amount you will spend on a very nice pair of shoes or a low-end designer handbag. For instance, even the blue-chip global auction house Phillips, which sells artworks for millions, had an online-only auction programme named ‘Unbound’ targeting the youngest collectors and which sold art from US$ 375 to 750. Why You Should Start Collecting 1 – Build Your Story Curating your art collection is a means of self-expression which reflects your individual personality and story. According to Hiscox 's 2019 report, 95% of young collectors' art purchases are based on the emotional benefits. As you develop your style and gain confidence in dabbling into new mediums or quirkier artists, you will find your own voice in the process. Your acquisitions are a direct reflection of your life journey. This way, your art collection will tell your personal story and will be part of the legacy you will leave to your generations to come. Buying an artwork by artists from your home country keeps your heritage alive and offers you your very own piece of home on your walls. There is no better way to keep our roots and life journey alive and/or to express a cosmopolitan and borderless mentality and lifestyle than through the artworks that you collect. 2. Home s a Temple to Art Collecting art that you can enjoy at home reinforces your sense of identity, whatever home is to you. You will start to see your home as a reservoir of personal and cultural meaning, as a beacon of visual experience for guests, and a learning and formative narrative in the field of history of art for your children. As your collection grows and turns your home into a temple to art, you will develop a clear vision of the knowledge base, and social and educational function that your home spreads out whilst you share your artworks with other members of your family and with friends. Over time, you will consider how the art you buy enriches your personal space and nourishes the soul of those that you welcome in it. No doubt, you will end up worshipping your art. 3 – Grow & Gain Through the Artist The road to art collecting is paved with knowledge that expands your horizon beyond your walls. As they say, knowledge is power…and financial profit too! When you buy from emerging artists, you are accessing artworks at an affordable price, while directly contributing to their growth and career. Creating this early relationship is rewarding. And you may be supporting an artist's development whilst buying artwork cheaper than your latest iPhone (it also lasts much longer too!). Maybe this way you will end up buying from the next Andy Warhol, and see the exponential increase of your initial investment. Though investment purposes may not be the main reason for buying original art, it does not hurt when a piece you bought ten years ago has doubled in value. Always a fun bonus in the journey of art collecting! A B O U T U S We are a Metaverse Art Gallery which believes in a new future for the Art World in the Post-Digital Era. We push the boundaries of Contemporary Art by curating VR exhibitions with artworks by exceptional talents who are socially, ethically, and politically committed to the making of a more equal, sustainable and fair World. Our Programme of Virtual Reality Exhibitions explores the most current and pressing matters in a globalised human hub. We are for Art Collectors interested in technology, social equality, ecology, scientific development, and alternative perspectives which improve the prospects of Planet Earth. In recent years, there has been a democratisation of the collecting world, and a trend against the remoteness of the ‘white cube’ and its sense of snobbism and exclusivity. We support and promote this process, as the collector’s space has expanded to a younger, engaged, and more aware audience. For us, Art in the Metaverse, and online sales, are tools for the democratisation of visual culture and the most effective and far-reaching way to connect collectors with artists. All the art shown in our Metaverse Exhibition Programme can be acquired in our Online Salerooms. Opening soon in February 2023 at www.arrieregarde.co.uk Are you enjoying our content? Leave your like and comment on this post, we want to know your opinion.

You may want to buy art for decorative purposes, as an investment, or for a love and passion for the arts. Whichever the reason, building a strong art collection requires time and knowledge. In this article, we share an essential advice on how to collect in a contemporary art world that is undergoing a modernisation process that allows it to look like a much less intimidating and daunting space. With the elitism and snobbery of the old art world being despised by the young generations of collectors, and the transparency and ease to browse, explore, learn and buy that digital art platforms have brought to the sector, the main qualities you need to possess to start collecting are an open mind and some curiosity. However, we understand that buying your first artwork may still sound like a difficult task and expensive interest, especially if you don’t know what to buy, where to buy, or how to buy within your budget. Believe us, there are many ways to build an impressive art collection without breaking the bank whilst simultaneously having an intense and rewarding experience. With no doubt, what has contributed to make of art collecting an easier and less pricey process is the digitisation of the art industry. In fact, art lovers and young collectors now have access to wide ranging advisors and artists from the comfort of their own home. With the chance to connect with artworks, artists and everything in between, collecting art has never been so easy. A good way to start collecting through a fresh perspective and by selecting from a virtually endless and all-comprehensive archive of interesting artworks is to go online and Google ‘metaverse art gallery’. Metaverse art galleries are cutting edge ones which have embraced the future and new ways of showing art through the technological possibilities of Virtual reality (VR). We are proud of being one of them! Many metaverse platforms are introducing gallery spaces. In these spaces, art curators and dealers are pushing the boundaries of what an art exhibition can look like, creating original narratives beyond the NFT art media and including virtual versions of physical artworks, such as paintings, prints, drawings, and sculptures; which can be seen in the virtual world from the comfort of your desk or sofa before being purchased online as real objects to be enjoyed in the material world. What is the Metaverse and how does it work? The Metaverse defies precise description and is typically thought of as a network of 3-D virtual digital environments. The best way to understand it in a nutshell is to imagine it like the internet of today in virtual reality. The most certain aspect of the Metaverse is that it is a virtual space where you, among other users, can communicate, transact commerce, and establish social bonds using your digital ‘avatar’. Users of the Metaverse are represented by their avatars. They are an individual’s Metaverse identity, enabling users to participate in a variety of adventures and activities. In other words, an avatar is an image that you use to identify yourself online, and many platforms will allow you to personalise it and make it look and dress like you do in real life. The quality of avatars is a main topic of discussion in the industry, following feedback on quality at events such as Metaverse Fashion Week (which happened in Decentraland and that had 108,000 special visitors). Meta’s Mark Zuckerberg lately faced criticism over the quality of avatars in his new digital experiences. Metaverse galleries and art exhibits took off a couple of years ago or so as a logical response to the pandemic’s seclusion. Since then, users have been enjoying interacting with one another and building stronger connections with art in the virtual domain. Most importantly, and regardless of their geographic locations, artists and fans have been interacting in this perfect virtual environment. You may consider getting a VR headgear to have a better immersive experience or exploring exhibitions by meeting family and friends physically located all over the Planet in a single Metaverse art show. The Metaverse can certainly help you building your art collection fast whilst allowing you to bond with the global artistic community as well as with new and old friends. Arrière-Garde in The Metaverse We are a Metaverse Art Gallery which believes in a new future for the Art World in the Post-Digital Era. We push the boundaries of Contemporary Art by curating VR exhibitions with art works by exceptional talents who are socially, ethically, and politically committed to the making of a more equal, sustainable and fair World. Our Programme of Virtual Reality Exhibitions explores the most current and pressing matters in a globalised human hub. We are for Art Collectors interested in technology, social equality, ecology, scientific development, and alternative perspectives which improve the prospects of Planet Earth. In recent years, there has been a democratisation of the collecting world, and a trend against the remoteness of the ‘white cube’ and its sense of snobbism and exclusivity. We support and promote this process, as the collector’s space has expanded to a younger, engaged, and aware audience. For us, Art in the Metaverse, and online sales, are tools for the democratisation of visual culture and the most effective and far-reaching way to connect collectors with artists. For information and art advisory contact us: info@arriere-garde.co.uk | +44 (7) 388 031491, or visit www.arriere-garde.co.uk All the art shown in our Metaverse Exhibition Programme can be acquired in our Online Salerooms. Opening soon in February 2023 at www.arrieregarde.co.uk Are you enjoying our content? Leave your like and comment on this post, we want to know your opinion.

Protractedly darkened, severely introspective, and absurdly gelid over the long winters, yet idyllically proliferating with flora and fauna, and overwhelmingly exploding with human energy and libido over the mesmerizingly bright summers. The character of the Nordic countries is a natural consequence of the climatic features and the extremes of its longitude, yet it also results from the complexity and intricacy of diametrical opposites, from underlying contradictions, ideals of gender equality, liberalism, and social welfare as global models, and from an ever-growing ambition to put a dent in the Universe. The art of Leena Mertanen is the quintessential expression of this character: unforgiving in its dark side, strong in its humour, temperamental in its emotions, intricate in its way of exploring human nature, complex in its rendering of personality and personas, primal in its depiction of our drives and desires, sharp whilst it unveils the social domain to the extent of blatantly exposing its most repressed and unspoken corners. Indeed, Mertanen’s art is the embodiment of the radical cultural hybridity that takes shape through the Nordic reality, climate, societal rationale, and ethical configuration. Her works come frequently in imposing and majestic large scale and are in several art collections worldwide since her debut solo exhibition in 2005, when she graduated from the Savolinna School of Art and Music in Finland. Are you enjoying our content?