top of page

Beyond Online Salerooms: Virtual Reality & Artificial Intelligence in Contemporary Art



If you are joining the new collectors’ world, you need to know that you will need to refine your understanding of art and that you will achieve so by visiting exhibitions that catch your attention. It is also important to know that as the art market has changed, so has the institutional space.


Galleries and museums are constantly innovating and finding exciting new formulas to adopt the digital world as a medium for the arts. And the fusion of art, science and technology is changing the ways curators and exhibition designers think of how to showcase art.


Over the past couple of years, we have seen an influx of immersive exhibitions, which offer the chance for fans to connect with art in the most original way – and perhaps attract new audiences too…particularly the younger ones. Yes! because those generations which have been growing with a smart phone or a tablet in their hands since a tender age prove that the behaviour, value and ethics of the post-digital society will change the definitions of what is art and how art may be proposed to the public forever.


Are you interested in understanding this change in the artworld and what are the emerging definitions of a post-digital aesthetic experience? If so…do keep reading:


United Visions - July 2022 at the New Apple Store in Brompton Road, London


Search it and you will see how Apple teamed with the prestigious Getty Museum to recreate William Blake’s terrifying visions in augmented reality: a must-see show where one can understand what kind of pathway the exhibition world is taking as big art institutions and mega tech companies join forces to disrupt old notions of the art world!


You can also admire how the monstruous nightmarish figures in William Blake’s ‘The Ghost of a Flea’ (1819) can come to life through three-dimensional recreations that stand about 3 metres tall around you! hard not to look it up, really!!


Mexican Geniuses: A Frida and Diego Immersive Experience - From 28 May 2022 1 Canada Water, Surrey Quays Rd, London, SE16 2XU



One of London’s most hotly anticipated exhibitions of 2022, the show brought to life the work of Mexico’s most famed painters, Frida Kahlo and Diego Rivera, in an explosion of colour and brushstrokes across giant screens.


The VR experience was also available, and transported visitors to the Mexican streets that inspired many of Frida and Diego’s paintings.





Van Gogh: The Immersive ExperienceStill on up to January 2023, 106 Commercial Street, E1 6LZ, London


This incredible immersive installation is dedicated to Vincent Van Gogh, and here you can literally ‘step into his paintings’!


Of course, you cannot step onto a canvas by this great Master, but for sure you will be experiencing Van Goth’s art and get a sense of the new significations given to the art experience and to what a work of art can actually be.


Treat yourself to this all-encompassing, 360-degree display of the Dutchman’s work – which takes over all your surroundings with the use of several dozen projectors and hyper-realistic VR headsets.


A Glimpse of Change…Whilst We Wait for the Radical Revolution


Galleries, museums, fashion houses and even massive art festivals around the world have been forced to move away from the traditional and physical White Cube format: Since the global lockdowns resulting from the global pandemic, they have begun to use various platforms in the Metaverse to capture the spirit, culture and qualities of a real-life event and emulate them in an interactive virtual reality (VR) space.


The virtual world has been the only way for them to keep afloat over lockdown and to cope with global reopening in 2021, which was dictated by stringent rules of social distancing in the exhibition spaces.


These are mere glimpses of the big revolution in the art system that will, in our view, gradually lead to the extinction of that ‘Dinosaur Institution’ that has ruled the life, fortune and misfortune of artists since the Parisian Salons of the 1800s…


…And hey, Paris has lost its supremacy as the centre of cultural production with World War II…it is time that the old notion of the Salon through which it used to express this supremacy loses its dominance too!


A B O U T U S

We are a Metaverse Art Gallery which believes in a new future for the Art World in the Post-Digital Era.

We push the boundaries of Contemporary Art by curating VR exhibitions with art works by exceptional talents who are socially, ethically, and politically committed to the making of a more equal, sustainable and fair World.

Our Programme of Virtual Reality Exhibitions explores the most current and pressing matters in a globalised human hub.

We are for Art Collectors interested in technology, social equality, ecology, scientific development, and alternative perspectives which improve the prospects of Planet Earth.

In recent years, there has been a democratisation of the collecting world, and a trend against the remoteness of the ‘white cube’ and its sense of snobbism and exclusivity. We support and promote this process, as the collector’s space has expanded to a younger, engaged, and aware audience.

For us, Art in the Metaverse, and online sales, are tools for the democratisation of visual culture and the most effective and far-reaching way to connect collectors with artists.

All the art shown in our Metaverse Exhibition Programme can be acquired in our Online Salerooms. Opening soon in February 2023 at www.arrieregarde.co.uk


 

Are you enjoying our content?

Leave your like and comment on this post, we want to know your opinion.


Comentários


bottom of page