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Art collectors aware of ‘when’ art is art fully understand that art is truly art not for what it is, but when it is out there to be experienced, looked at, and praised as a generator of thoughts, emotions and feelings. We know that not all collectors buy art for the same reasons. What motivates an art collector depends on his/her personality, individual history, inner passions, and take on art production; both historical and contemporary. Most devoted art collectors are people who truly love and value the pieces that they purchase. They want to live with art and appreciate it on a regular basis. They understand the basic principle of ‘what’ art is, and, above all, ‘when’ art is truly art. If an art collector understands only ‘what’ art is, he/she may be ok with the idea of having artworks hidden away in private storage rooms where the art is nowhere to be seen. Whereas if an art collector is aware of ‘when’ art is, he /she fully understands that art is truly art not for what it is, but when it is out there to be experienced, looked at, and praised as a generator of thoughts, emotions and feelings. Art collectors are overwhelmingly purchasing online in order to acquire art to live with it. According to recent surveys, about 75% plus of collectors buy art to decorate their homes. Even for investment-minded collectors, this was the most frequently cited driver to buy art. The motivation here appears to be deeply personal in its origins: 67% of collectors—the second-largest group—reported buying art to provide a source of inspiration in their daily lives. At Arriere-Garde Art we know that art is the by-product of being human, and that art is art when it is for human beings to share and experience. Did you like our content? Become a subscriber on our site and get notified when a post goes live.

Art buyers overwhelmingly purchase art to live with it! Follow our content. We know that never before have more people been engaged with art. But have you asked yourself what is truly in the mind of the collector? What is the rationale behind purchasing art? And what do most collectors actually want art for - in practice, and not in theory? Art buyers overwhelmingly purchase art to live with it! They love art and want to look at it and share the experience it generates with their friends and loved ones. At Arriere-Garde we know that about 80% of collectors buy art to enjoy it and to contemplate it in their homes. Even for investment-minded collectors, this is the most frequently cited driver to buy art. Discover our video art exhibition at the Casa de las Conchas, a 15th Century Palace in the heart of Salamanca, Spain. Where contemporary art meets architectural history. The motivation, and, at we know it well, is deeply personal in its origins: and collectors are also buying art to provide a source of inspiration in their daily lives. The motivation, and, at we know it well, is deeply personal in its origins: and collectors are also buying art to provide a source of inspiration in their daily lives. Similarly, when making a purchase, even the more practical-minded collector values aesthetics as the most important aspect: because they realise that the conceptual content and visual appeal of an artwork guarantees the financial increase of value of an art investment over time. The mind of the collector overwhelmingly favours aesthetics as the main potential of an artwork to increase in value, and sees it as a key motivating factor. Did you like our content? Become a subscriber on our site and get notified when a post goes live.

Galleries and auction houses are looking for new ways to prosper, but are they truly connecting with the soul of the collector? Follow our content. Never before have more people been engaged with art. But the soul of a collector remains the true drive; the impetus behind the number of artworks trading annually. Galleries and auction houses are looking for new ways to prosper, but are they truly connecting with the soul of the collector? Or are they merely looking for new ways of catching attention and securing sales? Why is the artworld so ‘artist centric’ and ‘sales centric’? And where is the space in which the collector’s soul is really heard, cherished, and nurtured beyond the glorification of the artist and securing profits for the art industry? Curious, sensitive, appreciative, open-minded and passionate, the collector’s soul sees the aesthetic experience as a way to contemplative rituals and transient moments of enjoyment and reflection. The collector’s soul will never stop putting the ‘art of living art’ above other aspects related to buying artworks, such as: investment motives, profit and spending patterns. At Arrière-Garde Art, the soul of the collector is paramount. Whilst each collector is guided by a unique set of decision-making factors when acquiring works, we believe his/her soul is always speaking louder, and it reigns supreme when it comes to the exceptional ‘hunter instinct’ that differentiates thriving and successful collections – both visually and financially. Did you like our content? Become a subscriber on our site and get notified when a post goes live.